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Working Toward

a smoke-free New Zealand


alt. is available all around NZ. From specialist vape shops to supermarkets, petrol retailers and convenience stores.



alt. is easy to use. Simply insert a pod into your device. Or use our disposables straight out of the box.

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alt. uses an flavourful nicotine blend that provides similar satisfaction to cigarettes. alt. is also available in zero nicotine.

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About Us About Us About Us About Us

est. 2018

alt. was created after we saw a gap in the market for a local e-cigarette brand not owned by Big Tobacco. We are a New Zealand company with a team of both vapers and non-vapers alike who are passionate about providing a quality smoking cessation tool to limit the damage smoking cigarettes does to people. We are more than a substitute; we want to stand out from the pack by providing a sustainable alternative.

Sustainability Strategy


We are a New Zealand company working toward a smoke-free New Zealand.

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We develop high-grade products that meet international standards through collaboration with Myriad Pharmaceuticals and our R&D partners.

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alt. is designed as the definitive alternative to smoking.

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alt. has helped thousands of people make the switch from smoking. Check out some success stories!

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alt. is sold at over 4750 retail outlets, including vape shops, leading petrol retailers, and liquor and convenience stores around New Zealand.

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