Working Towards a Smoke Free NZ

Est. 2018

alt. was created after we saw a gap in the market for a local e-cigarette brand not owned by Big Tobacco.

We are a New Zealand company with a team of both vapers and non-vapers alike who are passionate about providing a smoking cessation tool that adults may use to transition away from traditional cigarettes and their associated health risks. We aim to offer products that prioritise sustainability.

Sustainability Strategy

VapeCycle

100% Recyclable

Our commitment to pioneering sustainable practices.

Established in 2019, VapeCycle, powered by TerraCycle, is one of the world’s first programmes of its kind. VapeCycle ensures that all alt. products, including vape devices and vape pods, can be recycled right here in New Zealand.

We believe in taking full responsibility for our product's lifecycle. The plastics are shredded and melted into pellets for new recycled products, while metals and batteries are separated and recovered. Recycle for free using VapeCycle, or drop into any VAPO store recycling bins.

100% Recyclable

Transitioning from Disposable to Pod Vapes in 2025

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VapeCycle Progress 2025

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Guide to Vape Pods

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New Zealand Vaping Rules and Regulations 2025

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Find a Store

alt. is sold at over 5000 retail outlets, including VAPO vape shops, leading petrol retailers, and liquor and convenience stores around New Zealand.

Store Map